http://coolcopycats.vox.com/library/posts/page/1/ Cool Copy Cats en Vox Fri, 18 Jan 2008 12:06:48 -0800 Copyright 2008 http://blogs.law.harvard.edu/tech/rss http://coolcopycats.vox.com/library/post/leonardo-da-vinci-as-copywriter.html?_c=feed-rss nobody@vox.com(Cool Copy Cats) http://coolcopycats.vox.com/library/post/leonardo-da-vinci-as-copywriter.html?_c=feed-rss http://coolcopycats.vox.com/library/post/leonardo-da-vinci-as-copywriter.html?_c=feed-rss Fri, 18 Jan 2008 12:06:48 -0800 The letter below, which over time has certainly been casually translated demonstrates that Leonardo da Vinci - inventor, engineer, sculptor, painter, musician -- should also add copywriter to his skill set. The letter was sent to Ludovico Sforza -... <p style="clear:both;"> <a href="http://coolcopycats.vox.com/library/post/leonardo-da-vinci-as-copywriter.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00e398a31af4000400e398d3b6aa0004?_c=feed-rss">Send to a friend</a> </p> http://coolcopycats.vox.com/library/post/5-tips-for-writing-more-effectively.html?_c=feed-rss nobody@vox.com(Cool Copy Cats) http://coolcopycats.vox.com/library/post/5-tips-for-writing-more-effectively.html?_c=feed-rss http://coolcopycats.vox.com/library/post/5-tips-for-writing-more-effectively.html?_c=feed-rss Fri, 18 Jan 2008 12:02:10 -0800 Based on the research of Rudolph Flesch -- Why Johnny Can't Read -- and co-creator of The Flesch/Kincaid Reading Ease Rating. Tips for writing - more effectively Use short sentences. The easiest sentence to read is an average of 8 words. Part... <p style="clear:both;"> <a href="http://coolcopycats.vox.com/library/post/5-tips-for-writing-more-effectively.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00e398a31af4000400e398d3b6600004?_c=feed-rss">Send to a friend</a> </p> http://coolcopycats.vox.com/library/post/dont-forget-the-quiz-on-wednesday---123.html?_c=feed-rss nobody@vox.com(Cool Copy Cats) http://coolcopycats.vox.com/library/post/dont-forget-the-quiz-on-wednesday---123.html?_c=feed-rss http://coolcopycats.vox.com/library/post/dont-forget-the-quiz-on-wednesday---123.html?_c=feed-rss Fri, 18 Jan 2008 11:31:41 -0800 The quiz will cover the first two chapters of The Elements of Copywriting. It will be essay and fill in the blank. For the first quiz, I thought it would be helpful to you to have a study guide. See below. Chapter One: The Fundamentals of Persuas... <p style="clear:both;"> <a href="http://coolcopycats.vox.com/library/post/dont-forget-the-quiz-on-wednesday---123.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00e398a31af4000400e398d3a5e70001?_c=feed-rss">Send to a friend</a> </p> http://coolcopycats.vox.com/library/post/a-brief-overview-of-the-clientcopywriter-project.html?_c=feed-rss nobody@vox.com(Cool Copy Cats) http://coolcopycats.vox.com/library/post/a-brief-overview-of-the-clientcopywriter-project.html?_c=feed-rss http://coolcopycats.vox.com/library/post/a-brief-overview-of-the-clientcopywriter-project.html?_c=feed-rss Tue, 15 Jan 2008 09:45:25 -0800 Objective To give students a greater understanding of the different levels of product marketing as experienced by the copywriter AND the client. Description This project will run throughout the semester. Each student shall be responsible for a ra... <p style="clear:both;"> <a href="http://coolcopycats.vox.com/library/post/a-brief-overview-of-the-clientcopywriter-project.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00e398a31af4000400e398d29e450001?_c=feed-rss">Send to a friend</a> </p> http://coolcopycats.vox.com/library/post/assignment-for-wednesday-116.html?_c=feed-rss nobody@vox.com(Cool Copy Cats) http://coolcopycats.vox.com/library/post/assignment-for-wednesday-116.html?_c=feed-rss http://coolcopycats.vox.com/library/post/assignment-for-wednesday-116.html?_c=feed-rss Tue, 15 Jan 2008 09:43:43 -0800 Please have your essays ready on Wednesday -- a 1-2 (or more if you're so inclined) page paper on you and something you are passionate about. This will help me get to know you better and give me some interesting reading material over the holiday. ... <p style="clear:both;"> <a href="http://coolcopycats.vox.com/library/post/assignment-for-wednesday-116.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00e398a31af4000400e398d2ad870004?_c=feed-rss">Send to a friend</a> </p> http://coolcopycats.vox.com/library/post/syllabus-for-grd-282---advertisingcopywriting.html?_c=feed-rss nobody@vox.com(Cool Copy Cats) http://coolcopycats.vox.com/library/post/syllabus-for-grd-282---advertisingcopywriting.html?_c=feed-rss http://coolcopycats.vox.com/library/post/syllabus-for-grd-282---advertisingcopywriting.html?_c=feed-rss Fri, 11 Jan 2008 17:46:27 -0800 <p class="enclosed-assets" style="margin-bottom: 10px;"> <a href="http://coolcopycats.vox.com/library/book/6a00e398a31af4000400e398a327610005.html?_c=feed-rss" style="float:left; margin-right:6px;"><img src="http://a1.vox.com/6a00e398a31af4000400e398a327610005-50si" alt="The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want" /></a> <a href="http://coolcopycats.vox.com/library/book/6a00e398a31af4000400e398d162f00002.html?_c=feed-rss" style="float:left; margin-right:6px;"><img src="http://a0.vox.com/6a00e398a31af4000400e398d162f00002-50si" alt="Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition" /></a> <a href="http://coolcopycats.vox.com/library/book/6a00e398a31af4000400e398d170570004.html?_c=feed-rss" style="float:left; margin-right:6px;"><img src="http://a7.vox.com/6a00e398a31af4000400e398d170570004-50si" alt="The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Co" /></a> <a href="http://coolcopycats.vox.com/library/book/6a00e398a31af4000400e398d102900003.html?_c=feed-rss" style="float:left; margin-right:6px;"><img src="http://a0.vox.com/6a00e398a31af4000400e398d102900003-50si" alt="On Writing Well, 30th Anniversary Edition: The Classic Guide to Writing Nonfiction (On Writing Well)" /></a> <br style="clear:both;" /> </p> GRD 282 Advertising Copywriting Syllabus Instructor: Deanna Lynn Campbell Office Location: By appointment Instructor email: deanna.campbell@cpcc.edu or deanna@editorialservices.net Required Textbook The Elements of Copywriting (Blake/Bly) Sugg... <p style="clear:both;"> <a href="http://coolcopycats.vox.com/library/post/syllabus-for-grd-282---advertisingcopywriting.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00e398a31af4000400e398d170be0004?_c=feed-rss">Send to a friend</a> </p>