Cool Copy Cats’ blog Vox 2008-06-16T11:33:57Z Cool Copy Cats http://coolcopycats.vox.com/?_c=feed-atom tag:vox.com,2006:6p00e398a31af40004/ Cool Copy Cats Leonardo da Vinci as Copywriter tag:vox.com,2008-01-18:asset-6a00e398a31af4000400e398d3b6aa0004 2008-01-18T20:06:48Z 2008-06-16T11:33:57Z Cool Copy Cats http://coolcopycats.vox.com/?_c=feed-atom The letter below, which over time has certainly been casually translated demonstrates that Leonardo da Vinci - inventor, engineer, sculptor, painter, musician -- should also add copywriter to his skill set. The letter was sent to Ludovico Sforza -...

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]]> 5 Tips for Writing More Effectively tag:vox.com,2008-01-18:asset-6a00e398a31af4000400e398d3b6600004 2008-01-18T20:02:10Z 2008-01-18T21:33:55Z Cool Copy Cats http://coolcopycats.vox.com/?_c=feed-atom Based on the research of Rudolph Flesch -- Why Johnny Can't Read -- and co-creator of The Flesch/Kincaid Reading Ease Rating. Tips for writing - more effectively Use short sentences. The easiest sentence to read is an average of 8 words. Part...

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]]> Don't forget the quiz on Wednesday - 1/23 tag:vox.com,2008-01-18:asset-6a00e398a31af4000400e398d3a5e70001 2008-01-18T19:31:41Z 2008-01-21T21:32:44Z Cool Copy Cats http://coolcopycats.vox.com/?_c=feed-atom The quiz will cover the first two chapters of The Elements of Copywriting. It will be essay and fill in the blank. For the first quiz, I thought it would be helpful to you to have a study guide. See below. Chapter One: The Fundamentals of Persuas...

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]]> A brief overview of the Client/Copywriter Project tag:vox.com,2008-01-15:asset-6a00e398a31af4000400e398d29e450001 2008-01-15T17:45:25Z 2008-01-15T17:48:07Z Cool Copy Cats http://coolcopycats.vox.com/?_c=feed-atom Objective To give students a greater understanding of the different levels of product marketing as experienced by the copywriter AND the client. Description This project will run throughout the semester. Each student shall be responsible for a ra...

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]]> Assignment for Wednesday 1/16 tag:vox.com,2008-01-15:asset-6a00e398a31af4000400e398d2ad870004 2008-01-15T17:43:43Z 2008-01-15T17:43:43Z Cool Copy Cats http://coolcopycats.vox.com/?_c=feed-atom Please have your essays ready on Wednesday -- a 1-2 (or more if you're so inclined) page paper on you and something you are passionate about. This will help me get to know you better and give me some interesting reading material over the holiday. ...

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]]> Syllabus for GRD 282 - Advertising/Copywriting (SP_08) tag:vox.com,2008-01-12:asset-6a00e398a31af4000400e398d170be0004 2008-01-12T01:46:27Z 2008-01-12T13:58:06Z Cool Copy Cats http://coolcopycats.vox.com/?_c=feed-atom

The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Co On Writing Well, 30th Anniversary Edition: The Classic Guide to Writing Nonfiction (On Writing Well)

GRD 282 Advertising Copywriting Syllabus Instructor: Deanna Lynn Campbell Office Location: By appointment Instructor email: deanna.campbell@cpcc.edu or deanna@editorialservices.net Required Textbook The Elements of Copywriting (Blake/Bly) Sugg...

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