5 Tips for Writing More Effectively

Based on the research of Rudolph Flesch  -- Why Johnny Can't Read -- and co-creator of The Flesch/Kincaid Reading Ease Rating.

Tips for writing - more effectively

1. Use short sentences. The easiest sentence to read is an average of 8 words. Particularly when constructing body copy, do not ever use a sentence longer than 32 words – average of 16 words.
2. Put one thought in one paragraph. And make the paragraph short, especially the first one.
3. Use vibrant language. For example, don’t say purchase when you can say buy – don’t say complimentary breakfast --- say FREE breakfast.
4. Cut the fat! Useless fluff that doesn’t do anything but drag down the reading pace – start to notice how much you see useless copy that isn’t necessary (see??? – I could have left off “that isn’t necessary”) Red flags --  for free – knock off for – miss out on – knock off out on – emergency situation – you don’t need to say situation. Whether speaking or writing, train yourself to be mindful of language!
5. Unlearn the use of clichés and puns. They may have been cute in grade school – but they shout AMATUER for writers. At the end of the day, when push comes to shove, at end of the day etc etc etc.